A perfect ending! La Girl specially sponsored the third season of Hunan Cuisine with Chili Pepper

Time：2024-03-04 Source:Original Clicks:600

Yesterday, the third season of "Proud Pepper Hunan Cuisine", which was led by 12 episodes of Hunan cuisine to advance towards the world, came to a successful conclusion. It allowed more people to see that Hunan cuisine not only developed rapidly in China, but also gradually moved towards globalization, showcasing its unique "proud pepper" temperament, and expanding the influence of Hunan culture. Behind this influence is the guidance of the Hunan spirit of "enduring hardship, patience, and dominance" by Hunan people, It is also a company rooted in the culture of Hunan, standing on the hot land of Hunan, constantly striving for innovation and breakthroughs.

This collaboration with "Proud Pepper's Hunan Cuisine" to become its special sponsor is not only a reflection of Spicy Girl's comprehensive strength and the need for brand development, but also to fulfill the corporate mission of "letting the world taste the flavor of Hunan". As a time-honored brand in Hunan that shares the mission of promoting Hunan cuisine to Hunan with "Proud Pepper's Hunan Cuisine", Spicy Girl has been tirelessly contributing to the promotion of Hunan culture. In terms of product advantages, it has numerous categories and continues to consolidate its position as a traditional advantage product; In terms of technological innovation, Spicy Girl has increased research and development investment and launched more innovative products that lead the trend; In terms of channel layout, brand awareness and reputation have been enhanced through diversified marketing on online social media platforms and offline marketing activities.

With the changes in the consumer market and the rise of a new generation of consumers who are full of vitality and represent the future, we can see that the emergence of Hunan cuisine is bound to accompany the new generation of consumers. This means that there is a demand for the rejuvenation and upgrading of brands and products. In this process, Spicy Girl actively embraces the new generation, using a series of brand activities as carriers to continuously increase exposure on the C-end, highlight the core values of the brand, and contribute her own strength to the inheritance and innovation of Hunan cuisine. Sponsoring the third season of "Proud Pepper Hunan Cuisine" to help Hunan cuisine open a global chapter; Collaborate with Xiaoxiang Morning Post to carry out Harbin study activities, promoting the integration of culture, tourism, and cuisine between the north and south; Joining hands with Hunan Airlines to launch the Spicy Girl Spring Festival themed flight, decorated with elements such as "big oranges, big profits, and good luck" to create a festive atmosphere for the New Year, allowing every traveler to feel the flavor of their hometown; And the upcoming Liangzhilong Exhibition in March, focusing on the customized business of spicy sauce, providing diverse flavor solutions for different consumer groups, etc. Through specific projection and continuous efforts in the C-end market, we will promote the Hunan flavor and culture to a wider audience.

This series of actions by Spicy Girl not only highlights the brand's determination to deeply cultivate the flavor of Hunan and inherit Hunan culture, but also demonstrates its keen insight into market trends and proactive measures to respond. With the further expansion of Hunan cuisine, there will inevitably be higher requirements for flavor, and compound seasoning can achieve the mixing of multiple flavors, which is convenient to use and helps standardize the production, leading many trends in the field of cuisine. According to data, the size of China's seasoning market was approximately 513.3 billion yuan in 2022, and it is expected that the market will continue to grow by about 13% annually in the future. By 2027, the market size will reach 336.7 billion yuan. Spicy Meizi has been deeply involved in polyphonic sauce for 26 years, forming a rich product matrix in the field of Hunan flavored compound seasoning sauce. Now, while consolidating its advantages in the B-end channel, it continuously expands to the C-end through new product research and development. Just like the Hunan personality shown in the program "Proud Pepper's Hunan Cuisine", the Spicy Meizi brand has also shown very obvious and distinctive characteristics - daring to be the first and moving forward courageously. In the future, Spicy Girl will continuously launch products that conform to market trends, actively create more cross-border collaborative creative activities, further deepen brand building, enhance brand image and value, and provide better and stronger support for Hunan cuisine to emerge from Hunan.