Company Profile - Lameizi Foodstuff Co., Ltd.

Corporate profile

Committed to becoming the quality
leader in China's food industry

Lameizi Foodstuff Co., Ltd. was established in 1998 with a registered capital of 84 million yuan. Formerly known as Yuanjiang Food Cannery founded in 1958. After years of leap-forward development, the Company now wholly controls three factories, one sales company and one food research institute. It is a national key leading enterprise in agricultural industrialization, which takes the development of chilli industry as the main focus, integrates deep processing of comprehensively agricultural and sideline products, and integrates planting base construction, product research and development and production, and omni-channel marketing.
The Company owns three major brands: Lameizi, Guozimei and Xialiaoliao, with over 100 kinds of products of the Company. The omni-channel marketing network covers the whole country, and the products are exported to international markets such as the United States, India and Malaysia. Spicy Giro chili sauce and refreshing sliced orange have become cutting-edge products in the industry.
Keeping pace with the times, innovating and seeking change, the Company insists on leading the development of the industry with technological innovation, participates in the formulation of national spicy degree standards, and has won multiple honors such as "Second Prize of National Science and Technology Progress", "National Key Leading Enterprise of Agricultural Industrialization" and "High-tech Enterprise in Hunan Province". In 2021, the Company successfully completed the equity change, and Zhuhai Agricultural Investment Holding Group Co., Ltd., Hunan Friendship Apollo Holding Co., Ltd., Broad Group Co., Ltd. and Zhuhai Dahengqin Innovation Development Co., Ltd. became capital shareholders, injecting new momentum into the industrialization development of the Company.
Do not forget initiative intention, forge ahead and strive for excellence. Lameizi always adheres to the business philosophy of "Shape quality with heart, win the future with innovation", strictly abides by the bottom line of product quality, innovate the business operation models, promotes the industrialization development of the industry, actively fulfills social responsibilities, and help rural revitalization. With the vision of creating a century-old brand with a new integration of food and culture, we are committed to becoming an integrated service provider of the whole chilli industry chain in China, so that the world can taste the Hunan flavor!

Know about us

Brand Series of the Company

Lameizi brand

Brand positioning：
Hunan flavor compound sauce
Brand slogan：
Using Lameizi Hunan flavor compound sauce, saving labor, producing fast and enjoying more stable taste
Explanation of the slogan：
Explanation of the slogan: Labor saving: multi-purpose of one ingredient, simplify the seasoning steps and cooking links, which can save time and effort, and reduce burdens and increasing efficiency for chefs
Fast production: fast taste and fast completion of the dish. The dishes are served quickly. Convenient and fast, helping to improve the table turnover rate
Taste is more stable: Precise flavoring, color matching and seasoning to ensure the unity of taste and quality
Brand tonality：
Relaxed, energetic and positive energy
Brand customers：
Catering kitchen and family kitchen

Guozimei brand

Brand positioning：
Healthy fashion fruit drink
Brand slogan：
Drink fruit juice every day
Brand tonality：
Dynamic, fashion and healthy
Brand customers：
Young people who love life

Xialiaoliao brand

Brand positioning：
Professional cold chain food supplier
Brand slogan：
Fresh, tender and Q elastic, can be eaten in four seasons
Brand tonality：
Flirtatious, funny and humorous, professional and sincere
Brand customers：
Catering kitchen and family kitchen

Advantages of Lameizi

Innovative research and development

Committed to building the largest research and development and application laboratory of chilli products in China

As a participant in the formulation of the national standard of spicy degree, Lameizi has the independent leading research and development strength of the industry, and the national industrialization layout and automatic upgrading of independent production capacity have laid a solid production capacity foundation for the customized service of Lameizi. We have achieved a high degree of customizability in multi-dimensional dimensions, such as formulation research and development, product planning, channel specifications, etc., and are committed to creating a customized service experience for the industry head. Has invested in the automatic chilli production line independently developed in China, and cooperated with Hunan Agricultural University to build a larger chilli product research and development and application laboratory in China.

01
Quality Process

Long-term natural fermentation at constant low temperature in deep pool, and strictly abide by the HACCP Management System Production Standards

Strictly abide by HACCP Management System Production Standards, the Company has passed quality management system certification and food safety management system certification, constructed a perfect control system, monitored the whole food chain, and ensured the safety and stability of product quality. Long-term natural fermentation at constant low temperature in deep pool, which has created the No. 1 dominant flora of Lameizi; Fully enclosed automatic frying process, which creates a special flavor with strong sauce flavor and natural sweetness.

02
Advantage of ingredients

Have 40+production bases

Then Company has 40+production bases, including ten chilli bases in Hebei, Shandong, Shanxi, Xinjiang, Inner Mongolia, Hunan, Guizhou, Yunnan, Hainan and Ningxia; The Company has 30 tangerine production bases in Taoyuan, Shimen, Hanshou, Yuanjiang, West Dongting Lake, Xuefeng Mountain, Zhangjiajie and Fujian.

03

Innovative research and development
Quality Process
Advantage of ingredients

Global Layout-Sales network covers all over the world

The sales network covers nearly 30 provinces

U.K.
Egypt
Congo
Kazakhstan
India
Russia
Lameizi
Australia
Japan
Canada
USA
Brazil
Argentina

Development History

1958Established in

Lameizi Foodstuff Co., Ltd., formerly known as Yuanjiang Food Cannery founded in 1958, which is a national key professional factory for producing and exporting food.
In 1983, it was listed as the first-class factory of national canned food industry hygiene standard.

1998Transformed in

Lameizi Foodstuff Co., Ltd. was registered and established, and was recognized as "the leading enterprise of agricultural industrialization in the province" by Hunan Provincial Peoples Government

2002-2007Development from

In 2002, Hunan Lameizi Sales Management Co., Ltd. was established, and acquired Shaoyang Dongkou Canning Factory, becoming the second production base of Lameizi-Lameizi Dongkou Factory.
In 2003, the Company set up offices throughout the country to strengthen the comprehensive penetration of the Companys products into the domestic market.
In 2007, Lameizi and scientific research institutions of Hunan Agricultural University jointly formulated the national spicy degree standard, which was officially implemented in March 2008, and formulated 16 local standards and enterprise standards in Hunan Province.

2009-2012Growth from

Acquired Taoyuan Jinguo Food Factory, becoming the third production base of Lameizi Taoyuan Factory.
In 2012,"Spicy Wine Flower Snail", with Lameizi chili sauce as the main seasoning, won the gold medal in the first Beijing Olympic Park International Food Competition.

2015-2020Innovation from

Carry out the sales strategy of large single products, initiate the transformation of omni-channel marketing strategy, and steadily increase the market share. Chili sauce and refreshing sliced orange, as the core products, have become synonymous with the industry.
Explore modern marketing, break through the "traditional constraints" and implement marketing organization reform, and gradually establish a new service-oriented digital marketing model.

2021-in the futureMoving forward

In 2021, the Company released the chilli strategy, and start the national layout of upstream and downstream industries of chilli.

In 2021, the Company won the honor of "National Key Leading Enterprise of Agricultural Industrialization" and "Hunan High-tech Enterprise Honor".

In 2022, the Company cooperated with Hunan Agricultural University to build a national large-scale chilli product research and development and application laboratory.

In 2022, the Company purchased an office area covering 2,100 ㎡, and moved its headquarters to a Development Global Center in Changsha Xiangjiang Financial Bund, which means the Company will realize its ambition and start a new journey.

2022, Lameizi cooperated with Air Travel to create "Lameizi", opening a new chapter in cross-border marketing.

In 2023, Lameizi was selected as the central kitchen service provider for Hangzhou 2023 Asian Games.

1958

1998

2002-2007

2009-2012

2015-2020

2021-in the future