From May 17 to 19, the 14th CRE•2023 Guangzhou Hotel Catering Industry Expo and Guangdong-Hong Kong-Macau Greater Bay Area Catering Prefabricated Food Industry Exhibition, which attracted much attention from the catering industry, kicked off in Guangzhou. The exhibition brought together more than 2,000+ brand exhibitors and 100,000+ new and popular products, and during the period, more than 30 forums and competitions will be held, presenting a forward-looking, pioneering and influential professional event for all supply and demand parties.
In this exhibition, Zhuhai Agricultural Control took the lead in bringing its five subordinate units, including Lameizi Foodstuff Co., Ltd., Zhuhai Grain Group, Zhuhai Vegetable Basket Investment Co., Ltd., Guangdong Zhuhai Grain and Oils Food Import and Export Co., Ltd. and Zhuhai Market Management Group, to the exhibition. The exhibition items included prefabricated dishes, catering ingredients, compound condiments, grain, oil and noodles, fresh agricultural products, etc., opening a "feast" for the whole catering industry chain. Lameizi brand entered the Guangdong market for the first time with the strategic positioning of "Hunan flavor compound sauce", hoping to base itself in Guangdong-Hong Kong-Macau Greater Bay Area and expand nationwide with "Hunan flavor".
At the exhibition site, there were many passengers and popularity. The prefabricated dishes prepared with chili sauce of "Lameizi" brand won the favor and consultation of many people, and everyone stopped to experience them and through tasting, many chefs and merchants at the exhibition had a better understanding and perception of the profoundness of Hunan food culture.
Catering market is the main place of condiments sales. With the increasing demand from consumers for diversified and healthy diet, as well as the surge of prefabricated dishes after the epidemic, the market globalization trend is accelerating, and the market scale of China's condiment industry will continue to expand. Data show that the market size of Chinese condiments reached 459.4 billion yuan in 2021, and it is estimated that the market size will reach 788.1 billion yuan in 2025. In this market, which seems like the “red sea”, there is no doubt about the broad market prospects hidden behind it. In the future, prefabricated dishes will adapt to more new scenarios and bring a new concept to the condiment industry.
As a local sauce enterprise in Hunan, Lameizi actively develops the prefabricated dishes track by using its own experience of producing sauce, and extends the advantages of sauce to new categories of enterprises. On the one hand, it helps enterprises to differentiate from most competing products in the market, and on the other hand, it adheres to the strategy of "Hunan flavor compound sauce".
Based on Greater Bay Area and sharing new opportunities, Lameizi has fully met the diversified needs of the current catering market by virtue of timely brand expansion and product innovation, helping promote the integration and development of Hunan landmark cuisine and culture, making Hunan charm spread all parts of the country, and making thousands of families taste Hunan cuisine and fall in love with Hunan flavor.
