With the development of global economic integration and the acceleration of economic globalization, the region and people eating spicy food continue to expand, and China has now become a large chilli producer and consumer in the world, occupying a dominant position in the international chilli industry. According to statistical data, the annual planting area of chilli in China is over 32 million mu, the annual output exceeds 20 million tons, and there are more than 650 million consumers who eat chilli. The market demand of chilli is showing a strong growth momentum, and the industry has broad prospects for development.
Take advantage of the rapid development of chilli, Shandong Chilli Association, Qingdao Chilli Industry Chamber of Commerce, China Food Industry Association and Shandong Food Industry Association jointly held 2023 China (Qingdao) International Chilli Trade Fair and 2023 20th China (Qingdao) International Food Expo. With the theme of new food, new food opportunity, expanding domestic demand and promoting circulation, this conference specially invited industry experts, industry representatives and representatives of leading enterprises in chilli industry chain at home and abroad to gather together, and set up many links including cutting-edge sharing, theme salon, award ceremony, etc., to discuss policies related to chilli industry in all directions and from multiple perspectives. Among them, in the awarding process, Lameizi won the "Top Ten Popular Influential Brands Award" at one stake by virtue of its outstanding brand influence and product research and development innovation, which was highly recognized by the industry.
At this exhibition, Lameizi displayed dozens of products such as Lameizi chili sauce, dish sauce and dipping sauce. At the same time, it cooked a variety of representative classic Hunan flavor dishes such as crayfish and perilla bullfrog with the sauce, which attracted many catering industry manufacturers, guests and consumers to taste and experience.
Nowadays, among the eight major cuisines in China, Hunan cuisine has to be mentioned. Especially in recent years, Hunan's economy of online celebrity has risen rapidly. As a city food business card, Hunan cuisine has become a fast-growing cuisine in the national cuisine in the past five years. The rapid development and popularity of Hunan cuisine has also increased the core memory of the new generation of consumers for Hunan cuisine. In the keynote speech of "Development Opportunities of Hunan Chilli Industry under Online Celebrity Economy", the person in charge of "Lameizi" brand stated that online celebrity economy has promoted the brand's long-term popular economy, and more and more brands "do business" around Hunan cuisine. Various chilli processing industry brands tried to make the whole market more prosperous, and the better way to stand out was to cater to the current spicy trend. "Lameizi, focusing on chilli, has been deeply integrated with Hunan cuisine for many years, creating exclusive Hunan spicy memory by virtue of classic chili sauce, and then launching products such as dish sauce and dipping sauce, which makes chili sauce more informative and takes the road of characteristic spicy tune that caters to the needs of the new generation of consumers." ”
When spicy cuisine becomes an industry, how to realize the standardization and industrialization of cuisine on the basis of ensuring the traditional characteristic taste and adapt to the modern business concept of "fast, accurate and stable" is a challenge that all Chinese cuisines have to face. The innovation, extension and upgrading of "spicy flavor" has also become an opportunity. The spicy seasoning industry is both a wind and a wave tip, which undoubtedly puts forward higher requirements for various upstream condiment manufacturers.
Taking this award as an opportunity, Lameizi hopes to explore more possibilities of the integration of spicy condiment compound and Hunan regional characteristic culture with "Hunan flavor compound sauce", keep up with the trend of the times and the taste changes of young consumers with professional products and acumen to the industry, and unite the spicy seasoning industry and Hunan cuisine industry to realize mutual empowerment and common development, do a good job of "Hunan spicy taste", help Hunan cuisine to come out of Hunan, and let all parts of the country taste authentic Hunan flavor.
