With the support and assist of leading Master, and Lameizi will consolidate the moat of Hunan flavor

  On June 21, Hunan local food production and processing enterprise "Lameizi" with a 25-year development history, signed a strategic cooperation agreement with a leading master Wang Moquan, the leading Master of Hunan cuisine. Both parties focused on the research and development and innovation of compound sauce, taking "Hunan Cuisine Hunan Kitchen" as a new channel and lever, and comprehensively promote Lameizi Hunan flavor compound sauce to the Hunan cuisine chain stores and dining-tables of consumers nationwide; This measure not only consolidates the market share of Lameizi, but also provides personalized, characteristic and standardized services for Hunan cuisine to go out of Hunan, which is a highlight of the enterprise development strategy of Lameizi in 2023. Liu Guochu, President of Hunan Catering Industry Association, Yang Long, master of Hunan cuisine, and other industry guests attended the event and participated in the cooperation signing.

(Event ribbon cutting)

  Lu Jinfeng, the General Manager of Lameizi Brand, stated in his speech that Lameizi currently has annual sales of nearly 1 billion yuan, with tax payments of over 60 million yuan, linking more than 700 dealers nationwide and serving tens of thousands of restaurant chain terminals. At present, the Company has determined the development strategy of "one category, one brand, one single product", and will further establish the business philosophy of taking catering circulation channel as the core channel of brand development in the future. The Company hopes that through cooperation with leading Master Wang Moquan, the Master of Hunan cuisine, further consolidating the foundation and advantages of Lameizi in the research and production of Hunan flavor compound seasoning sauce.

(Speech by Lu Jinfeng, General Manager of Lameizi Brand)

  In the interview, the reporter learned that Lameizi Company has formed a marketing strategy of "one body and two wings" around Hunan flavor compound sauce, combining with the original core products and new market products: that is, under the background of maintaining the market share of canned and fruit drinks in the original channel market, it focuses on promoting compound sauce for catering terminals, promoting prefabricated ingredients for home terminals and e-commerce platforms, and becoming a comprehensive food production and processing enterprise that takes the lead in transforming from traditional commercial circulation channels to new e-commerce retail and big B-end of catering. At the same time, Lameizi further visualizes and rejuvenates the crowd portraits of the market target groups, and makes more highly interactive and highly communicative topic setting and event marketing around consumers in Z era, completely releasing the brand image of "Lameizi" from behind the scenes to the front stage.

(Lameizi Brand signed a strategic cooperation contract with the Provincial Catering Industry Association)

  According to the introduction of Xia Jun, Executive Deputy General Manager of Lameizi, Lameizi currently focuses on the core areas such as Hunan, Hubei and Guangdong to carry out its main business. At the same time, combining with the newly established big e-commerce division, it cooperates with industry associations and professional media to increase product innovation and research and development. At the same time, it will pay more attention to the transformation of sales scenarios and consumers. Starting from 2023, Lameizi will further exert its strength on the marketing side and link large enterprises or big IP such as Air Travel and Ningji to make more creative and sticky market behaviors.

(Leading Master Wang Moquan, the master of Hunan cuisine, inspected Lameizi Company)

  Liu Guochu, President of Hunan Catering Industry Association, Wang Moquan, a Master of Hunan cuisine, and other guests expressed their recognition and expectation for the brand of Lameizi many times in their speeches, and said that they would help Lameizi expand the catering market through their respective resources, and further strengthen the understanding and application of chefs' compound sauce of Lameizi. At the meeting, Hunan cuisine Master Yang Long signed a cooperation agreement with Liao Ming, Research and Development Director of Lameizi, and became the Product Research and Development Consultant of Lameizi; After the meeting, industry guests and media representatives visited and exchanged ideas at the Lameizi Food Research Institute.