Spicy Girl Joins Hands with Hunan Airlines to Open a New Cross border Chapter and Spread Hunan Flavo

Time：2024-03-04 Source:Original Clicks:501

Spicy Girl X Hunan Airlines opens a new chapter in cross-border operations
Recently, the exclusive cabin of the "Spicy Girl" flight, jointly created by Spicy Girl and Hunan Airlines, has brought a lot of surprises to passengers from all over the country. The aircraft carrying out the flight is adorned with highly recognizable themed paintings of Spicy Girl, and the exterior and interior of the aircraft are specially customized, integrating classic elements of the Spicy Girl brand, creating an immersive atmosphere and interactive experience.
This time, Spicy Girl and Hunan Airlines have opened a new chapter of cross-border cooperation, using airplanes as a medium, aiming to combine Changsha's unique ingredients with cultural tourism, and bring more passengers a refreshing experience.

Changsha, as a perennial popular tourist destination in China, has attracted countless tourists from other places to come and check in. Changsha has a profound cultural heritage and a long history, preserving a large number of cultural and tourism resources. Scenic spots such as Orange Island, Yuelu Mountain, and Xiangjiang River are well-known to everyone. At the same time, the regional representative specialty cuisine endows Changsha with unique charm, meeting the various needs of tourists for travel in terms of food, drink, and entertainment.

Tourism promotes the development of Hunan cuisine. Seasonings highlight the characteristics of Hunan cuisine
The high-quality development of the tourism industry naturally promotes the vigorous development of Hunan cuisine. In the cooking of Hunan cuisine, the characteristic of heavy oil and rich color is highly sought after. In addition, the fragrance and spiciness of Hunan cuisine are equally appetizing, and these distinct characteristics are highlighted by the seasoning sauce. But the seasoning of Hunan cuisine is not just a few simple words to generalize. Hunan cuisine is finely crafted, with a wide range of ingredients and a variety of flavors. The rich and diverse seasoning has already become an indispensable finishing touch in Hunan cuisine.
With the development of tourism and catering industries, the proportion of major catering chains in Changsha has increased, and higher requirements have been placed on taste standardization control, which has also rapidly spurred the demand for compound seasonings. Data shows that in 2020, the scale of China's seasoning market reached 395 billion yuan, accounting for about 23% of the entire seasoning market share, with a compound growth rate of 14.2%; In 2022, the market size of compound seasonings in China reached 200 billion yuan, with a year-on-year increase in penetration rate of 14% and a year-on-year growth rate of 19% in purchase price.
All kinds of data indicate that compounding is the trend in the seasoning market. The composite upgrade of high-quality seasonings and flavors can help the kitchen simplify the seasoning process, standardize the taste of dishes, improve the production level and serving speed, and achieve the requirements of stable performance in the catering industry.

Spicy Girl Deeply Cultivates Hunan Flavor Compound Seasoning to Create a Rich Product Matrix
As a local brand in Hunan that specializes in Hunan style compound seasoning sauces, Spicy Girl has created a series of classic compound seasoning sauces such as chili sauce, perilla chili sauce, Douban spicy sauce, and chopped chili sauce. Due to its characteristics of saving labor, fast production, and more stable taste, it quickly became popular in the market once it was launched. At the same time, we have continued to expand and innovate, developed a variety of categories, such as table dressing, dish dressing, etc., to provide chain food enterprises and families with Hunan flavor compound sauce suitable for various cooking methods, and help Hunan chefs have more room to play.

However, Spicy Meizi has not stopped here. With the advantages of a well-known Chinese brand, high market sensitivity, and strong research and development capabilities, Spicy Meizi has innovatively developed a new product: garlic paste and white chili sauce, in the current situation where consumers attach more importance to health. White chili is one of the distinctive ingredients in Hunan cuisine. It is a unique flavor formed by the pickling and fermentation of green chili after being sun dried and turned white. The R&D team of Spicy Girl has carefully developed this authentic Hunan style garlic white chili sauce based on the taste of Hunan people, with no added MSG and pigments to meet the needs of consumers for health and weight reduction. And with the cooperation with Hunan Airlines, the garlic and white chili sauce elements will be integrated into the exclusive cabin materials of the "Spicy Girl", not only allowing passengers on the "Spicy Girl" to have a deep understanding of the local cuisine of Hunan, but also to experience the hot and spicy passion of Hunan in advance.

Diversified cross-border promotion of brand marketing leads industry trends
Hunan Airlines is a proud local airline in Hunan Province, showcasing its corporate responsibility with the mission of "sharing the sky, sharing the world, and sharing a beautiful journey", which coincides with the mission of Spicy Girl, a local brand, to "let the world taste the flavor of Hunan". The strong alliance of the two, combining innovation and craftsmanship, hopes to present a dual enjoyment of visual and taste through this unique brand marketing activity, and win more people's love for Changsha.

In the future, Spicy Girl will also rely on its own advantages, continuously meet the development trend of the catering market with multiple categories, flavors, and needs, develop the brand through inheritance, adhere to its essence through innovation, actively create diversified marketing positions, and continuously inject fresh energy into the market development of compound seasoning sauces, so that Hunan flavor and Hunan culture can continue to move towards a broader world.

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