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Lameizi and New Oriental Start Strategic Cooperation: Work Together to Empower the High-Quality Deve

Time:2023-06-11 Source: Original Clicks:443
  In order to inherit the Chinese catering culture, carry forward the craftsman spirit of a great country and promote the innovative development of cooking skills, from June 10 to June 11, the finals of the 7th "Water Tower Vinegar Cup" National Cooking Vocational Skills Competition of China New Oriental was held in Changsha, Hunan Province. This competition covered Chinese hot food, Chinese cold food, Chinese pastry and other competition modules. Players from different majors participated in the competition, showing their strengths and presenting a splendid gluttonous feast with their strengths and passions.



  After the competition, New Oriental presented awards to outstanding partners and students, and representatives of all partners attended the ceremony. Lameizi Foodstuff Co., Ltd., as a strategic partner of New Oriental, was also invited to take the stage to receive the award, and warmly congratulated New Oriental on the successful conclusion of this Water Tower Cup Competition. Earlier, both parties had an in-depth discussion and exchange on how to give full play to their respective advantages and expand the influence of Hunan cuisine. The common pursuit of Hunan cuisine development is the cornerstone of this strategic cooperation between both parties.
  Consolidate good thoughts and strengths together to work together and cooperate with each other
  Excellent cultures need to be integrated and spread with each other. The theme of New Oriental Cooking School, which aiming to "Bring together famous dishes from all over the world and cultivate elite chefs", happen to have the same view with the brand mission of Lameizi,"Let the world taste Hunan flavor". The both parties hope to realize resource sharing to a greater extent through long-term and close strategic cooperation, promote outstanding graduates of New Oriental to present more Hunan cuisine works, and jointly shoulder their responsibilities and obligations for the innovation breakthrough and sustainable development of Hunan cuisine.
  In recent years, Hunan cuisine has attracted the attention of diners nationwide and even the whole world by virtue of its spicy and fragrant taste, maintaining rapid growth in the catering sector and further increasing its market share. The rapid development of Hunan cuisine can not be separated from the strong and excellent supply chain support behind it, but it also means that there are higher requirements for the chain-orientation, standardization and convenience of terminal catering. Lameizi Foodstuff Co., Ltd., as an industry leader, deeply cultivating Hunan-style seasoning sauce, which has continuously deepened the innovation and integration research and development of Hunan flavor for 25 years, actively establishing deep contact with catering enterprises, catering kitchens and chefs, deeply rooting Hunan cuisine culture and spicy food culture in the hearts of catering practitioners, and vigorously exerting taste empowerment to promote Hunan cuisine to come out of Hunan and China with high quality.

  As the business card of Hunan food culture, the significance of Hunan cuisine coming out of Hunan is not only to meet the development needs of Hunan cuisine industry itself, but also to promote the high-quality development of industrial chain, and more importantly, to promote "come out" of Hunan culture. However, behind the unlimited potential and potential energy released by Hunan cuisine, there are also significant challenges to be faced with. In the future, the Generations Z will gradually become the main consumer group in the catering market. They pursue rich and novel dining scenarios and experiences, and prefer rich and compound tastes on the basis of paying attention to the original taste of Hunan cuisine. If Hunan cuisine wants to be invincible, taste upgrading and dish innovation become the key point to break through Hunan cuisine. Under this trend, it is an inevitable requirement of the development of the times for Lameizi to cooperate with New Oriental to innovate in terms of taste type, cooking skills, multi-scenario application of dish research and development, etc., so as to create new Hunan cuisine that meets the needs of market trends and the changeable tastes of consumers. Taking traditional Hunan cuisine as a benchmark, maintaining taste individuality in the process of reform, inheriting historical heritage in the process of integration can promote the overall prosperity of Hunan cuisine and truly promote Hunan flavor and Hunan culture to the world.

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