Be a good service provider of chilli industry! Lameizi will make friends with spicy food, releasing

  Spicy is one of the important labels of Hunan cuisine, and it is also the core brand spirit of Lameizi. The grand scene of the first spicy culture theme exchange conference in 2021 is still vivid, and in 2022, with accelerated industrialization of Lameizi, the event also ushered in a new look. On March 14, the Second Spicy Culture Theme Exchange Conference of Lameizi was held in Changsha, aiming to "Be a good service provider of chilli industry, make friends with spicy food, and go to the future together".

  Luo Bisheng, deputy secretary of Yuanjiang Municipal Committee of the Communist Party of China and Mayor, affirmed the significance of this event, he believed that this grand event is not only a forum for chilli culture, but also a platform for chilli enterprises to deepen their patterns, and it is also a golden opportunity for chilli industry to move towards high-quality development. At the same time, he also pointed out that in the future, special resources such as Yuanjiang asparagus, Yuanjiang reed mushroom, wild celery, wild artemisia selengensis and crayfish should be transformed into Lameizi's products, constantly innovating, enriching product lines and expanding and extending industrial chains. While encouraging Lameizi to make its brands bigger, wider, deeper, better and stronger, Mayor Luo Bisheng also sent invitations to guests and friends from all walks of life, "Welcome to Yuanjiang!" Come and enjoy the picturesque scenery of Dongting Lake in Yuanjiang, taste Hunan flavor cuisine, discuss the chilli plan together, and participate in the grand development! ”

  Liu Guochu, President of Hunan Catering Industry Association, pointed out that Hunan cuisine can maintain a strong development momentum in the whole country, which cannot be separated from the care and support of the government, as well as a large number of enterprises that provide continuous power for the industry like Lameizi. He also hopes that Lameizi will take deepening Hunan cuisine and helping Hunan cuisine development as important goals of business expansion and enterprise development, and truly achieve "where there is Hunan cuisine, there is Lameizi, where there are Chinese cuisine, there is Lameizi." ”

  As an important role in helping Lameizi broaden its industry horizons and bringing powerful industrial development resources, Zhangfan, Party Secretary and Chairman of Zhuhai Agricultural Investment Holding Group Co., Ltd., expressed his trust in Lameizi chilli strategy on site, and also sent extremely sincere support and good wishes for the development of Lameizi in the coming year.
  Theme sharing shows the pattern: Make friends with spicy food, and go to the future together

  At this event, Lu Jinfeng, Party Secretary and General Manager of Lameizi Foodstuff Co., Ltd., interpreted the industrialization layout and harvest of Lameizi brand on site, and predicted the future market development of chilli industry.

  Since the formulation and release of "Spicy Degree Standard" by Lameizi, it represents the official launch of the strategic industrialization development layout of Lameizi chilli. Since then, the Company has made a comprehensive layout from the source, delving into more than ten advantageous chilli producing areas such as Jize in Hebei Province, Wucheng in Shandong Province and Zunyi in Guizhou Province, and comprehensively carried out the construction and excavation of upstream resources of chilli industry. Through the construction of these bases, the links of upstream advantageous resources of the industry is gradually realized. Through the industrialization transformation of its own production capacity, and continuous promotion of construction and breakthrough in omni-channel marketing, it has reached strategic cooperation with more than ten enterprises and institutions such as Hunan Catering Industry Association and Maojia Group, and launched related joint products to achieve the results of focusing on sound volume; Invest 10 million yuan to build a national large-scale chilli product research and development and application laboratory, and collaborate with the leading research and development unit of the chilli industry to enhance the independent innovation research and development capability; The participation of major shareholders of state-owned enterprises has brought strong thrust of industrial resources to Lameizi.
  Through a series of measures to promote the national industrialization layout, Lameizi successfully realizes the industrialization transformation and the national production area layout. Therefore, for Lameizi, 2022 is a year of forging ahead with a brand-new development platform and a solid year for the foundation of Lameizi's industrial development platform. Lu Jinfeng pointed out that in the future, the competition of chilli industry will compete for the leading brands in three dimensions: fresh chilli supply, chilli food and fresh chilli deep processing. He also revealed that Lameizi brand will play the role of "service provider", exert its strength in the direction of channel layout and build the leading brand of chilli industry, and comprehensively promote the development of chilli industrialization.

  It is precisely because Lameizi has a dedicated attitude and an open pattern, so that it can win the support and favor of superior resources inside and outside the industry. As an important part of the development layout of chilli industrialization, Lameizi pays special attention to it. At this event, Lameizi not only held a signing ceremony with Maojia Group, but also cooperated with Hunan Catering Industry Association to issue Hunan Cuisine Promotion Ambassador and Chill Industry Gold Craftsman Awards for Hunan Cuisine Raw and Auxiliary Materials Dealers, reflecting Lameizi's highest attention to all chilli industry partners and respect and trust for industry experts. This is a "joint force" affirmation of Hunan cuisine and chilli industry, and represents both parties paying high respect to the award-winning representatives.
  Release nine strategic new products, and help achieve the flavor of famous dishes

  As an important step for Lameizi to focus on chilli strategy and devote itself to industrialization development, nine new strategic products were released at this theme exchange conference, namely, original fragrant chopped chilli, original fragrant Chaotian chilli, original fragrant chopped chilli with yellow color, garlic crayfish seasoning, spicy crayfish seasoning, spicy and hot crayfish seasoning, chopped chilli drunk fresh fish seasoning, purple oil ginger and red braised pork belly seasoning. Among them, there are not only chilli and sauce products suitable for catering enterprises to make popular dishes, but also strategic products focusing on C-end market, helping home users make more professional daily delicious dishes.

  What is more popular on site is the multiple popular Hunan cuisines cooked by using the new products of Lameizi. The fragrant, delicious and mouth-watering dishes are the double presentation of cooking techniques and high-quality ingredients. Two-color steamed culter alburnus and two-color steamed fish head cooked with two kinds of chopped chilli, the attractive altar fragrance and color reveal the spicy but gentle straightforward character of Hunan people; Zu'an red braised pork belly and red braised trotters are a better embodiment of the full combination of rich connotation of Hunan cuisine and profound foundation of Hunan chefs; An original fragrant steamed chicken with chopped chilli, which looks like a simple spicy and sour taste, reflecting confidence in ingredients; A variety of crayfish dishes can help catering people make products that consumers like in different scenarios, also conforming to the current trend of ingredients and tastes; Original fragrant steamed red beans with chopped chilli, garlic giant river prawn and a variety of cold dishes, etc., are innovated in the direction of taste and food matching, which can improve the serving speed, enrich the product structure and increase the profits for restaurants. The dishes were not only affirmed by Ren Weizheng, Executive Vice President of Hunan Catering Industry Association, but also praised by Hunan cuisine masters and industry experts on site.

  The event ended in an ordering atmosphere full of high morale. With the in-depth discussion and exchange of spicy culture again, Lameizi not only achieves its goal of "make friends with spicy food", but also strengthens the exchanges between enterprises in the catering industry chain, and cooperates with each other to "go to the future together"; It also bravely assumes the role of chilli industry service provider, and has taken a big step to comprehensively promote the development of chilli industrialization. It is believed that with the prosperity of Hunan cuisine industry, the development of chilli industrialization will have in a brand-new pattern.