Corporate profile
Committed to becoming the quality
leader in China's food industry
Lameizi Foodstuff Co., Ltd. was established in 1998 with a registered capital of 84 million yuan. Formerly known as Yuanjiang Food Cannery founded in 1958. After years of leap-forward development, the Company now wholly controls three factories, one sales company and one food research institute. It is a national key leading enterprise in agricultural industrialization, which takes the development of chilli industry as the main focus, integrates deep processing of comprehensively agricultural and sideline products, and integrates planting base construction, product research and development and production, and omni-channel marketing.
The Company owns three major brands: Lameizi, Guozimei and Xialiaoliao, with over 100 kinds of products of the Company. The omni-channel marketing network covers the whole country, and the products are exported to international markets such as the United States, India and Malaysia. Spicy Giro chili sauce and refreshing sliced orange have become cutting-edge products in the industry.
Keeping pace with the times, innovating and seeking change, the Company insists on leading the development of the industry with technological innovation, participates in the formulation of national spicy degree standards, and has won multiple honors such as "Second Prize of National Science and Technology Progress", "National Key Leading Enterprise of Agricultural Industrialization" and "High-tech Enterprise in Hunan Province". In 2021, the Company successfully completed the equity change, and Zhuhai Agricultural Investment Holding Group Co., Ltd., Hunan Friendship Apollo Holding Co., Ltd., Broad Group Co., Ltd. and Zhuhai Dahengqin Innovation Development Co., Ltd. became capital shareholders, injecting new momentum into the industrialization development of the Company.
Do not forget initiative intention, forge ahead and strive for excellence. Lameizi always adheres to the business philosophy of "Shape quality with heart, win the future with innovation", strictly abides by the bottom line of product quality, innovate the business operation models, promotes the industrialization development of the industry, actively fulfills social responsibilities, and help rural revitalization. With the vision of creating a century-old brand with a new integration of food and culture, we are committed to becoming an integrated service provider of the whole chilli industry chain in China, so that the world can taste the Hunan flavor!
Brand Series of the Company
Lameizi brand
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Brand positioning：
Hunan flavor compound sauce
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Brand slogan：
Using Lameizi Hunan flavor compound sauce, saving labor, producing fast and enjoying more stable taste
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Explanation of the
slogan：
Explanation of the slogan: Labor saving: multi-purpose of one ingredient, simplify the seasoning steps and cooking links, which can save time and effort, and reduce burdens and increasing efficiency for chefs
Fast production: fast taste and fast completion of the dish. The dishes are served quickly. Convenient and fast, helping to improve the table turnover rate
Taste is more stable: Precise flavoring, color matching and seasoning to ensure the unity of taste and quality
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Brand tonality：
Relaxed, energetic and positive energy
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Brand customers：
Catering kitchen and family kitchen
Guozimei brand
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Brand positioning：
Healthy fashion fruit drink
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Brand slogan：
Drink fruit juice every day
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Brand tonality：
Dynamic, fashion and healthy
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Brand customers：
Young people who love life
Xialiaoliao brand
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Brand positioning：
Professional cold chain food supplier
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Brand slogan：
Fresh, tender and Q elastic, can be eaten in four seasons
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Brand tonality：
Flirtatious, funny and humorous, professional and sincere
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Brand customers：
Catering kitchen and family kitchen
